Our researchers
are specialists in
Strategy, Marketing, Operations and People.

Strategy

  • Macro environment, including traditional PEST Analysis
  • Competitive environment, including input for a 5 Forces or SWOT Analysis

Marketing

Value Proposition, Marketing Communications, Channels, Customers, Pricing, Lead Generation

Operations

Benchmarking, Operational Improvement, Value Chain Optimisation, Outsourcing

People

Knowledge about customers / suppliers / partners / potential colleagues to prepare for interviews, conferences, meetings, etc.